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Search
engines are the gateway to sales… the starting point for nearly
85% of all Internet users ready to make an online purchase. For
advertisers, marketers and web publishers, search engines are
the most cost efficient way to generate targeted online traffic.
dBase
Media offers a balanced and measurable approach to successful
search engine marketing. Put your message in front of potential
customers actively searching for the type of products or services
your company offers. The conversions on these qualified visitors
are 4 times greater than that of passive Internet traffic. This
highly coveted traffic converts better than most other marketing
channels yielding the best advertising ROI for Direct Marketers.
dBase
Media applies best search marketing practices for our clients
in this complex industry to increase your rankings above and beyond
others competing for the top search results. Our Search Marketing
Tools help you deliver keyword-targeted search engine traffic
directly to your site. Using our proprietary technology, your
business is associated with relevant keyword phrases listed in
the top search engines and directories including Google, Yahoo,
MSN, AOL, Lycos, Earthlink and many more.
Our
services include keyword development, engine & site optimization
and detailed reporting applying the following best practices:
Search
Engine Solutions
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Advanced
Search Engine Optimization |
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dBase
Media uses advanced search engine optimization techniques
such as keyword identification, meta tag title and description
analysis, content optimization, engine site maps, keyword
density analysis, link mangement, alt image tag analysis,
RSS/Blog strategy, engine submission, weekly progress reports
and more. This effort is necessary to gain favorable listings
and targeted traffic from crawler based search engines such
as Google, Yahoo, MSN, All The Web and others. |
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Paid
Inclusion Listings |
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dBase
Media also offers inclusion programs for listings in the natural
results of top algorythmic search engines . We work with our
customers on keyword identification, titles, descriptions
and content and arrange a direct feed into engine database.
This allows for almost immediate listings in each search engine’s
natural results, control over the editorial side of each search
engine listing AND the ability to gain better rankings in
these search engine databases! Search engine databases offering
inclusion programs are Yahoo, Altavista, Lycos, Looksmart,
Ask Jeeves, MSN, Hotbot, InfoSpace and others. |
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Directory
Optimization |
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dBase
Media will implement strategies to gain listings in major
directories such as Yahoo! and Open Directory (dmoz.org).
Correct title and description construction properly tied
in with hand submitting to the correct categories ensures
targeted listings and traffic.
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Pay
Per Click Management |
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dBase
Media also offers keyword bid management coupled with tactics
used in our other programs (keyword identification, title
and description construction and proper content targeting).
You receive advanced Pay Per Click Management utilizing the
top paid search engines. |
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